ABOUT
The Chronicles of Sour Sally
2008
HELLO FIRST OUTLET

Remember the opening of our very first store in Senayan City, Jakarta? That’s what marked the official birth of Sour Sally on 15 May 2008.

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2008
SOUR SALLY

The Character

There is a girl named Sally, all bright-eyed and merry.
Even when it’s dark and dreary,
Sally’s always up and cheery.
For Sally likes it when it’s grey,
She says it chases her blues away.
Sally’s a special girl, you see.
with habits strange to you and me.
And of all things that Sally loves,
it’s slurping yogurt and feeding doves.
For a girl so sweet, so fine and dandy,
Wonder why they call her Sour Sally?
It must be hard to find a girl like Sally










2008
FROZEN YOGURT SWIRL

The Pioneer

Sour Sally Non-Fat Frozen Yogurt or simply known as “Fro-yo” was the first of its kind in Indonesia back in 2008. It has got all the yummy goodness you’ll love. Made from the finest ingredients, the delicious and refreshing Sour Sally Fro-Yo was available in Original, Strawberry, Melon Mint, Green Tea, Taro and many more. Mixed and matched with tasty toppings like fresh fruits and dry, there were lots to choose from.


2009
TEAM-UPS
with Mazda 2 & Movie Cloudy with
a chance of meatball

Sour Sally was chosen as official partner of Sony Pictures animated movie The Pink Panther 2 and Cloudy with a Chance of Meatballs. A special-theme topping "Cloudy Jelly" was launched and has been an old time favorite ever since.

2009
SSLC LOVERS CARD

Sour Sally’s first loyalty program launched in September 2009, dubbed as "Sour Sally Lovers Card", which received enormous enthusiasm from loyal customers, Sally Lovers.

2010
INTO NEW DOORS

Debuting Sour Sally’s Catering Service on February 2010 -  Sour Sally on Your Spot  to sweeten up your special moments of birthday, weddings, gathering and many other special occasions.

2012
SOUR SALLY MINI

A new concept of smaller, mini-size Sour Sally was launched in mid 2012, to provide a more affordable premium frozen yogurt to other than Sour Sally’s primary market. Located in outskirt of Jakarta and other cities.

2015
#AllNewSourSally:
The New Frozen Yogurt Experience

7 years after its inception, Sour Sally went through rejuvenation with a major rebranding of concept and stores, and a breakthrough in frozen yogurt experience, coming up with Black Sakura – The World’s First Black Frozen Yogurt and launched more than 30 varieties of luscious Sauces, Crunchies and wholesome fresh Fruits.

WHY THE WORLD NEEDS SOUR SALLY?

Toxins. Whether we want to admit it or not, toxins do exist in our bodies. They come from the chemicals of the foods and drinks we consume daily. Take artificial flavoring (MSG) and coloring, for instance. Once these toxins stack up in our body system, it becomes very detrimental overtime in a long term. But there’s no need to worry, because Sour Sally has the solution! Who doesn’t long for a healthy neutralized body with all the toxins flushed out? We’re here to help you detoxify!


FUN FACTS
WHITE SKIM
FROZEN YOGURT
The new flavor: White Skim

  • Enriched with Hi-Calcium Skimmed Milk
  • Creamier & smoother texture
  • Natural weight-loss food
  • Waistline-friendly treat for you
  • Contains all yogurt benefits



Further details of
Sour Sally White Skim







FUN FACTS
BLACK SAKURA
FROZEN YOGURT
The new flavor: Black Sakura

  • The World's First Black Frozen Yogurt Flavor
  • Contains natural activated charcoal and Sakura blossom infusion
  • Body detox and Anti-aging powers
  • Reduces acne and improves skin health
  • Contains all yogurt benefits
  • No artificial coloring.



Further details of
Sour Sally BLack Sakura